Third Party News (3PN)
“Facebook has begun displaying ads in its Oculus virtual reality headsets, despite the founder of the platform saying it would never do so.
In what the social network described as an experiment, ads will begin to appear in a game called Balston with other developers rolling out similar ads.
It said it would listen to feedback before launching virtual reality ads more widely.
It also revealed it is testing new ad formats “that are unique to VR”.
In 2017, shortly after Facebook bought Oculus, creator Palmer Luckey told the Next Web: “We are not going to track you, flash ads at you, or do anything invasive.” “
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